Unlock
The WHY Factor
Transforming the unheard voices
into evidence that builds trust and guides
better decisions.
The only qualitative research agency built with market research and userengagement as a basis to reveal cultural norms and lived experiences of the people you serve.
What We Do
Tailored qualitative research solutions for schools, charities, NGOs, non-profits, not-for-profits and community groups.
01
Survey Design & Refinement
Surveys shaped to your audience, encouraging thoughtful responses over empty ticks.
02
Survey Diagnosis & Data Review
We uncover overlooked insights in past surveys, complaints, and reports.
03
Qualitative (Thematic) Analysis
Turning open-text responses into themes, emotions, and patterns you can act on.
05
Clear, Visual Reporting
Prioritised findings and practical recommendations in clarity-driven reports. Ready for directors, boards, and funding bids.
04
Bespoke Qualitative Research
Interviews, observation, and concept testing that reveal how people think and choose.
Trust, Clarity, Insight, Impact,
Human-Centred, Understanding, Voices, Confidence,
Facts & Figures
25+
Surveys reviewed & audited
Audited and refined for stronger engagement and clarity.
Virtual Video Surveys, workshops & Consultations
Sessions delivered
14+
5k+
Responses Analysed
Open-text comments, survey answers, and community feedback decoded into themes.
Organisations Served
Partnerships delivering tailored qualitative research and insight.
16
"They built a multilingual survey that made sense of our international social media community. The results were clear, relevant, and easy to understand." (translated)
Societat Naturista
"Qualitriks turned our unused feedback into a clear survey and report. For the first time, we understood what students really wanted." (translated)
Director, Escuela de Idiomas, Spain (NDA project)
"The project gave us a real picture of our ideal customer...clear traits and behaviours, not just buzzwords."
Acquisitions & Account Manager (NDA project)
What Our Clients Say
Transforming the unheard voices
into evidence that builds trust and guides
better decisions.